Social media means a lot of things to a lot of people. And for some, it's actually a nightmare.
Why? Because they're anti-social. Which I'm not condemning. Because that's what makes the world go round. Lots of different types of people.
But if you're anti-social, and in the case of social media, that means pretty much that you 'don't do Facebook,' that leaves a lot to the imagination for many others.
So, if you're someone who is saying , "oh lord, here we go again with that Facebook crap" OR "I don't need to hear about everything people eat" OR "the companies I do business with aren't there," I challenge you to look again.
FACTS ABOUT FACEBOOK
The US statistics about users on Facebook are shocking. The power that it harnesses is even more shocking.
If you believe that people who are in business are NOT on Facebook, you might just be wrong. Yes, there are those who aren't but the influence that the medium garners is staggering.
I believe that what happened to our economy in 2008 didn't necessarily cause us to have less money if we didn't lose a job or income, but what it did cause was what I term, Purposeful Spending.
People now spend their money differently. They spend their money with people and companies that they know, like and trust. Being able to trust a person in the 2015 economy comes in part from Social Trust. We build an incredible amount of trust through social media and when people are purposely not on Facebook, it removes a simple layer for people to sift through in order to gain that Social Trust.
Because you just don't know who's looking sometimes. And we spend lots of time on our company Facebook pages so that people can understand who we are.
So here are some critical statistics to consider:
Every second there are 20,000 people on Facebook.
Every minute there are 150,000 messages sent.
There are 3 million posts very minute.
Users spend 21 minutes per day on average on Facebook.
IN SUMMARY: People who work in companies are on Facebook interacting with other people who work in companies as well as their friends, family and neighbors.
There are 500,000 Facebook “likes” every minute.
People share 1.3 million pieces of content on Facebook every minute of every day.
In November of 2014 the number of video uploads to Facebook exceeded YouTube video uploads according to Social Bakers.
There are 350 million photo uploads ever day.
IN SUMMARY: People are talking to each other and sharing on Faceook in droves.
Facebook generates $1.4 million in revenue every hour.
Facebook generated $12.47 billion in sales in 2014 (a rise of 58% from 2013).
IN SUMMARY: People would NOT be advertising on Facebook if it wasn't working.
And if those statistics don't WOW you, understand this...
There are all types of people who take in information in a variety of ways. If you only disseminate information in a way that you're comfortable with (which may not mean on Facebook), you might be missing out on a plethora of new business...and if 50,000 posts every second means nothing to you, I'm sure that having your eyes closed to this isn't the only thing that you're blinking past.
Just consider it. It may not be what you think. And just might bring in more business (unless you don't want that).
(stats & chart found on jeffbullas.com)