Nonprofit Rebranding Campaigns...
NC Victim Assistance Network is in the process of reworking their image from a stale and very dated logo. Their focus was remaining intact but they have had severe funding cuts from the State and need a better understanding from the general public as to what they do and who they serve.
After a branding process that included staff, board members and constituents, they concluded that a name change was important, as well as an image that reflected an overall calming effect to solidify that they were there to help, and not judge as the former logo indicated.
This organization has had a variety of programs that had been closed down due to funding issues. A new and very large funding stream allowed for them to rejuvenate and share their passion of helping the community in a new way but their image needed to change because the focus of the org was changing.
The name was not changed but rather refocused. The new image reflects an organic feeling of helping both children and adults to grow. The 11 leaves on the tree reflect the number of programs that are in effect.
As a local nonprofit org in Cary, NC aimed at helping women grow, the logo needed to reflect an up-to-date look and feel.
The new logo was chosen to reflect the colors and strength that both purple (wisdom, dignity, independence, creativity) and green (growth, harmony, freshness, fertility) stand for while embodying both a feminine and strong quality. The logo has subsequently been adapted to incorporate the 20th anniversay of the org.
This campaign is the culmination of a merger of two organizations, one for-profit and one non-profit. The for-profit had a much more up-to-date and cleaner logo (Drive Safer). The demographic of this organization is parents of teen drivers.
By simply combining the two logos, the org is able to share the mission and passion clearly, have a fresh and exciting look, attract both the parents and teens and also convey the message of safety on the road.
OTHER NON-PROFITS AND ORGANIZATIONS WE'VE WORKED WITH
ASSOCIATION OF BRIDAL CONSULTANTS: branding workshop
HEALTH AFFAIRS ROUND TABLE: branding and logo, website development, event management, speaker recruitment
ASSOCIATION EXECUTIVES OF NC: social media classes for nonprofit professionals
FRIENDS OF RESIDENTS IN LONG TERM CARE: event management
LEUKEMIA & LYMPHOMA SOCIETY: creation of awards
NORTH CAROLINA ASSISTED LIVING ASSOCIATION: social media instruction at conference
RALEIGH LITTLE THEATRE: event management, development coordination
SEAN INGRAM CREATIVE ARTS ACADEMY: consultation
SILLTRIST: program development, logo and brand
TEEN DRIVING SOLUTIONS SCHOOL: rebranding and logo, consultation, community development, sponsorship
WOMEN BUSINESS OWNERS NETWORK: marketing programming, website development, logo and brand, event management, production of printed materials
WOMEN'S POWER NETWORKING: marketing programming
YOU CALL THIS YOGA: event management
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Instinctive Branding, based in Raleigh, North Carolina, specializes in Social Media, Social Media Management, Logo Design, Websites, Branding Campaigns and Marketing Programs. We create campaigns on Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest. We also create newsletter campaigns, blogs, as well as in traditional marketing like print marketing ads and campaigns.